First-line wardrobe brand to the third-line market

At present, several large wardrobe giants occupy most of the market share, they are expanding their reach to the broader third-line market; many regional brands are also rushing to catch up; the small wardrobe brands around the country are also favored by consumers because of the affordable price.


Third-line market becomes a market hotspot


Real estate regulation in first-tier cities has achieved initial results. The first-line brand of provincial agents sinking the third-line market is the way out. First, the launch of affordable housing will drive the consumption of low-end and mid-range products; second, the stores and brands in first- and second-tier cities are saturated, and there is a situation of oversupply; thirdly, in the development strategy, a large number of distributors in the third-tier market should be recruited. First-tier cities only serve as image stores.


Why should dealers sink in the third-line market at the right time? First, in recent years, prefecture-level cities and county towns have developed rapidly. New properties and new furniture stores are row upon row, and most of the houses in these places are rigid. Consumers will be renovated when they buy houses. Therefore, the consumption potential of the third-tier market is being tapped. . Second, the wardrobe market in third-tier cities has not been fully developed, and the market share is mainly occupied by regional wardrobe brands; in some fringe towns, wardrobe enterprises have never even set foot in, and the market utilization rate of brand wardrobes is zero. Third, although the third-tier market has a low economic level and relatively small consumption power, the market capacity is huge, and the cost of sales is much lower than that of the first- and second-tier markets.


Obviously, the focus of the first-line brand wardrobe market competition will turn to third-tier cities.


Lowering the body, long-term attack


The improvement of the brand awareness of the wardrobe industry is definitely from the competition of the market. The driving force generated by market competition will strengthen the brand advantage of the wardrobe. Establishing a brand is the only way for a company to develop for a long time.


At present, several large wardrobe giants occupy most of the market share, they are expanding their reach to the broader third-line market; many regional brands are also rushing to catch up; the small wardrobe brands around the country are also favored by consumers because of the affordable price.


Therefore, the wardrobe brand develops the third-line market. It is necessary to combine the local conditions, recognize the development situation of the industry, and strengthen the regional characteristics of the products while understanding the characteristics of its own brands, instead of copying the sales model of the first-tier cities and bringing the brand superiority to the market. Only in this way can we find a marketing model suitable for development in third-tier cities.


In recent years, more and more enterprises have seen the rapid development trend of the third-tier cities and the immeasurable market prospects, and they have chosen to sink the channels in order to seize new profit growth points. Although the market potential of the second and third-tier cities is huge, the market situation is rather chaotic due to the imbalance of regional economic development, the lack of market regulation, and the presence of regional furniture companies. In order to do a "cake" in the three-line wardrobe market, we must make a market survey to understand the different needs of residents in third-tier cities and residents in first-tier cities, recognize the situation, adjust product sales strategies, and prepare for long-term battles.


At present, several large wardrobe giants occupy most of the market share, they are expanding their reach to the broader third-line market; many regional brands are also rushing to catch up; the small wardrobe brands around the country are also favored by consumers because of the affordable price.


Third-line market becomes a market hotspot


Real estate regulation in first-tier cities has achieved initial results. The first-line brand of provincial agents sinking the third-line market is the way out. First, the launch of affordable housing will drive the consumption of low-end and mid-range products; second, the stores and brands in first- and second-tier cities are saturated, and there is a situation of oversupply; thirdly, in the development strategy, a large number of distributors in the third-tier market should be recruited. First-tier cities only serve as image stores.


Why should dealers sink in the third-line market at the right time? First, in recent years, prefecture-level cities and county towns have developed rapidly. New properties and new furniture stores are row upon row, and most of the houses in these places are rigid. Consumers will be renovated when they buy houses. Therefore, the consumption potential of the third-tier market is being tapped. . Second, the wardrobe market in third-tier cities has not been fully developed, and the market share is mainly occupied by regional wardrobe brands; in some fringe towns, wardrobe enterprises have never even set foot in, and the market utilization rate of brand wardrobes is zero. Third, although the third-tier market has a low economic level and relatively small consumption power, the market capacity is huge, and the cost of sales is much lower than that of the first- and second-tier markets.


Obviously, the focus of the first-line brand wardrobe market competition will turn to third-tier cities.


Lowering the body, long-term attack


The improvement of the brand awareness of the wardrobe industry is definitely from the competition of the market. The driving force generated by market competition will strengthen the brand advantage of the wardrobe. Establishing a brand is the only way for a company to develop for a long time.


At present, several large wardrobe giants occupy most of the market share, they are expanding their reach to the broader third-line market; many regional brands are also rushing to catch up; the small wardrobe brands around the country are also favored by consumers because of the affordable price.


Therefore, the wardrobe brand develops the third-line market. It is necessary to combine the local conditions, recognize the development situation of the industry, and strengthen the regional characteristics of the products while understanding the characteristics of its own brands, instead of copying the sales model of the first-tier cities and bringing the brand superiority to the market. Only in this way can we find a marketing model suitable for development in third-tier cities.


In recent years, more and more enterprises have seen the rapid development trend of the third-tier cities and the immeasurable market prospects, and they have chosen to sink the channels in order to seize new profit growth points. Although the market potential of the second and third-tier cities is huge, the market situation is rather chaotic due to the imbalance of regional economic development, the lack of market regulation, and the presence of regional furniture companies. In order to do a "cake" in the three-line wardrobe market, we must make a market survey to understand the different needs of residents in third-tier cities and residents in first-tier cities, recognize the situation, adjust product sales strategies, and prepare for long-term battles.

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